About Sonic Boom
Sonic Boom was launched by Arnon Woolfson to offer clients world class, strategic and creative music & marketing solutions, via a personal, hand-held approach, and a small team of accountable team members.
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The business has worked with a multitude of global blue-chip brands, agencies, A-list music artists, major record companies, sporting organisations, technology businesses and world governments to develop successful strategic solutions, fixing business problems & driving revenue.
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Our 4 key disciplines
Strategy
We are strategic, commercial thinkers. Everything we do has strategy as its backbone. Wherever possible, we use data and insight to assist in understanding consumers, markets and making smarter decisions. We like to de-risk!
Creative solutions
Backed by our proven strategic expertise, we conduct brainstorming sessions and develop brief led creative solutions that deliver value and success.
Content Creation
& Commercial Music Production
We love to make... We are lucky enough to work with some of the biggest songwriters, production teams, artists and video producers in the world to create marketing assets and music / video content that delivers value and addresses briefs and KPI's.
Partnerships
We thrive on connecting people and organisations, creating win-win, symbiotic relationships. We have many years track record of successful brand & music industry partnerships, working for both sides (artists and brands).
About Arnon
Our founder, Arnon Woolfson, is a dynamic professional renowned for his unique ability to blend creativity, strategic innovation, and business acumen, working not only across strategy and marketing but also at the intersection of technology and music. He excels in incorporating music into marketing strategies and equally adept at infusing marketing principles into the music industry, creating a synergistic blend of both fields with often first-mover campaigns that are not only impactful and memorable but also remarkably successful.
As Commercial Director at Sanctuary Group PLC, Arnon worked alongside an unprecedented roster of global superstars including Elton John, Beyoncé, Iron Maiden, Guns N’ Roses, Robert Plant, Fleetwood Mac and The Who developing transformative campaigns for clients such as Coca-Cola, Nestle, BBC, and Formula 1. His subsequent role as Director of Alliances at Sony Music International, saw the business drive $27M in revenue through strategic brand partnerships with T-Mobile, BMW/Mini, Samsung and Tommy Hilfiger across the EMEA region.
Award-winning innovation has been a hallmark of Arnon's career, exemplified by his groundbreaking work at Anomaly, where he and the team created the world's first Instagram video campaign using crowd-sourced content, launching a new artist, The Vaccines – earning The Drum Social Buzz Award. His expertise spans major global sporting events, having delivered official official anthems for many sporting bodies including the FIFA World Cup, Brazil, Six Nations Rugby, and Formula 1.
At Engine Group, as Partner and Head of Music & Entertainment, Arnon worked on compelling campaigns for elite clients including NFL, Mercedes F1, and Under Armour. His unique vision later led him to co-found an innovative Formula 1 team focused on driving equality in motorsport.
Today, through Sonic Boom, Arnon continues to push boundaries in the convergence of music, technology, and brand storytelling, offering unparalleled expertise in:
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- Strategic brand partnerships and activations
- Music industry innovation and commercial development
- Global campaign creation and execution
- Sports marketing and entertainment
- Technology integration and digital innovation
