Clients
BBC
Olympics Anthem, Greece 2004
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Warner Music Group
Various Brand & Music Partnerships
Sony Music
Various Artist launches, FIFA 2014 (Brazil) World Cup, Brand Partnership strategy
Universal Music Group
Various projects - artist strategy, business development & superfan focused scoping
Beats by Dre
Marketing strategy, global campaigns
easyJet
New route launch (TLV) campaign
Ryanair
Creation of sonic identity & IP creation
(Mr Superfly)
SNAFU Records
Creative & Partnership strategy
IMG
Music & marketing consultancy across various sporting properties (incl. The Open Championship & The 6 Nations)
Formula One Management (F1)
Official Anthem strategy & production (2003-2006)
'You Ain't Seen Nothing Yet)
6 Nations
Official Anthem
(2010-2018)
strategy & production
NFL
Music strategy for NFL International
TBWA
Various brand projects
McCann
Various brand projects
Craft
Various brand projects
Sony Corporation
A comprehensive portfolio of projects working across Sony Electronics, Sony Music, PlayStation, Sony Mobile
Infiniti
Strategy, Creative & Production for new global car launch (Q50) campaign
OJO
Brand identity creation, music strategy & music production for global campaigns
Polar Music Prize
International growth strategy, artist programming
Coca Cola
Global ad campaign - strategy & music production
Converse
Artist / Brand Partnerships
Cancer Research UK
Development and growth of 'Sound & Vision', an annual music driven fundraiser at Abbey Road Studios
Breast Cancer Care
Fundraising and Awareness strategy via launch of official charity single
London New Year's Day Parade
Created Official Anthem for London's Annual event, broadcast to a global audience of 300m.
On Air
Consulted C-Suite on the build & growth of a music tech streaming business.
Nova AI
Advised the Founder & CEO of this tech startup (AI content editing platform) on structuring, building & growing the business.
UK Prime Minister's Office
Worked on a social initiative focused on anti-knife crime, leaning into culture and the music industry.
Volvo Cars
Reviewed & analysed ROI in music & recommended global approach to usage of music in marketing for Volvo Cars.